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The strategy is simple to put into words, but it is still extremely difficult to implement into practice. If it were simple to put into practice, then Neistat w
by j7ake 8y ago
The strategy is simple to put into words, but it is still extremely difficult to implement into practice. If it were simple to put into practice, then Neistat would not be distinguishing himself from others.
- nate 8y agoDefinitely! I tried to convey that in the article: "And though it is still hard, and potentially risky, if you filter your ideas through this lens, you’ll get much more impact from your own ideas." I totally agree. I was just telling someone else on Twitter about this topic but I have many more marketing campaign ideas that pass the smell test of "will this break expectations" but they make me stressed to pull off. They risk life, property or reputation. So yeah, they can be super difficult. And they don't just come to me overnight. The campaign I mentioned in the article took me months to execute on the way I wanted to. Edit: And one more thing I'd add. Putting more work of ours through the filter "will this break expectations" doesn't have to have as lofty of a goal as Neistat level virality. I think most of us asking this of our blog posts, videos, apps, etc. would vastly improve the success of our work to a degree still plenty big enough for us.
- icpmacdo 8y agoYou did a comedian's in cars getting coffee for tech with the npm creator right? Please do more of those with other tech people.