The problem is that they do 0 advertising outside the splash page on steam when 99% of people are just looking for deals. They also did some absurd deals like $

The problem is that they do 0 advertising outside the splash page on steam when 99% of people are just looking for deals. They also did some absurd deals like $2.50 and $5 for the summer sale which is great but dilutes the value of the product when normal price is $50. They probably could have teamed up with a major distributor like Target or Best Buy so people could give it a try in stores but Valve seems very anti-retail stores. I think there is a lot of potential in this space with Google, Amazon, and Roku competing for Movies/TV while gaming is left wide open