Most users of HTTP have never been too concerned with it's overhead End users complain all the time about latency. And that includes the latency to your small

Most users of HTTP have never been too concerned with it's overhead End users complain all the time about latency. And that includes the latency to your small website hosted on a single server hundreds of milliseconds from your visitor... certainly more than it includes google's websites. What you really mean is that small website operators generally don't care that their visitors are irritated by how slow their website is... and just brush it off and ignore it because they have no solution to the problem. Maybe you should consider h2 as being for the benefit of visitors across the internet, and a benefit for those who care about performance. It says it all that even though h2 is not required, small website have adopted it across the globe... now at 1/3rd of all websites, and growing.