If you can offer better support and better reliability, you can even get away with charging a lot more money than your competitors. Position yourself as a purv

If you can offer better support and better reliability, you can even get away with charging a lot more money than your competitors. Position yourself as a purveyor of premium goods, hand-crafted using genuine leather with a personal touch for each customer. Make the competition suddenly look like cheap knockoffs, the kind that serious people should never even consider buying. Convince people to pay for the privilege of buying from you instead. This strategy doesn't work in all markets, but when it does, it does wonders.