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All of those are viable if the audience exists along the spectrum of power users. Another alternative is to just offer features better -- better support, bette
by keerthiko 8y ago
All of those are viable if the audience exists along the spectrum of power users.
Another alternative is to just offer features better -- better support, better reliability, fewer bugs, etc. Better support being the most impactful value you can add.
- kijin 8y agoIf you can offer better support and better reliability, you can even get away with charging a lot more money than your competitors. Position yourself as a purveyor of premium goods, hand-crafted using genuine leather with a personal touch for each customer. Make the competition suddenly look like cheap knockoffs, the kind that serious people should never even consider buying. Convince people to pay for the privilege of buying from you instead. This strategy doesn't work in all markets, but when it does, it does wonders.
- paulie_a 8y agoThose are all nice and good value propositions, but at the end of the day you need to sell better. You need to get past the gate keeper and deliver a pitch that makes you seem amazing. Being better is clearly an advantage. but without the pitch, no one will care.