> For anything low latency, the cost of encoding/decoding starts to become extremely difficult to avoid. Consider this: At the scale Google operates, fractions

> For anything low latency, the cost of encoding/decoding starts to become extremely difficult to avoid. Consider this: At the scale Google operates, fractions of a % of improvement are worth doing for saving the company (tens/hundreds/more) thousands of dollars in CPU/energy/anything, and they have the people to throw at the problem. Does an alternative solution really improve any/all of throughput/latency/reliability?