Fair point. My guess would be because in the PC world it's expected - people demand a certain level of choice and configuration. Beyond a very basic level (ca

Fair point. My guess would be because in the PC world it's expected - people demand a certain level of choice and configuration. Beyond a very basic level (capacity, colour), I'm not sure that demand exists for mobile devices. But looking at the site in more detail, it does seem price competitive (I made a phone spec-ed to the HTC Desire and it's pretty much bang on the same price), though obviously you can't get it on a contract. We'll see. One thing that does occur is that their phones will presumably ship with vanilla Android rather than a network / manufacturer modified version. I know people who'd pay extra for that. UPDATE: Just realised that the HTC price included tax, the custom build didn't. Wouldn't be huge but would make it maybe 10% more than the Desire,