I own an educational video site and we just launched a subscription product for teachers that is getting traffic but no conversion. Any thoughts?http://www.stu

I own an educational video site and we just launched a subscription product for teachers that is getting traffic but no conversion. Any thoughts?http://www.studybeat.com/signup/instructors/ http://www.studybeat.com/signup/instructors/ My email is ed@studybeat.com Thanks!