It's a shame that google, the internet's largest advertising company, has done so little to help this. Instead of addressing the problem the hard way by talking

It's a shame that google, the internet's largest advertising company, has done so little to help this. Instead of addressing the problem the hard way by talking to advertisers and, you know, using people skills, they approach it through engineering ways that push the problem to someone else: AMP, Lighthouse, speed-based pagerank, etc. Google is perpetuating this problem by whining about it but not actually addressing it any meaningful way.