For example, the phrase "Don't Mess with Texas" originated from a 1985 anti-littering marketing campaign: https://en.wikipedia.org/wiki/Don%27t_Mess_with_Texas

For example, the phrase "Don't Mess with Texas" originated from a 1985 anti-littering marketing campaign: https://en.wikipedia.org/wiki/Don%27t_Mess_with_Texas https://en.wikipedia.org/wiki/Don%27t_Mess_with_Texas > In 1985 the Texas Department of Transportation asked Mike Blair and Tim McClure of GSD&M to create a slogan for an anti-littering campaign. McClure said that "bubbas in pickup trucks" who regularly littered beer cans and other items out of vehicle windows and ordinary Texans who believed that littering was a "God-given right" were targets of the advertising campaign. ... McClure recalled that "The crowd was sprinkled with 'Keep America Beautiful' and 'Keep Texas Beautiful' folks, and our audience is 18-to-24 young males." McClure added that "The 'Keep Texas Beautiful' lady said, 'Can we at least say please?' I said, 'No ma'am, you cannot use the line if you put please in front of it.'