Hi! A quick synopsis of my impression: At first glance, I am not sure what your target audience is. Is the idea to blog about all new ideas related to medicine

Hi! A quick synopsis of my impression: At first glance, I am not sure what your target audience is. Is the idea to blog about all new ideas related to medicine? I see descriptions of everything ranging from toothbrushes to new imaging modalities. There are tags to sort through the different posts, but not as pronounced or obvious as it could be. Secondly, what are you trying to achieve by attracting clinicians to your website? My impression is that you are simply looking from traffic (regardless the type), and trying to monetize with ads? Is that correct? Personally, I would say clinicians are slightly more skeptical about new inventions/techniques, and although not disinterested in new findings, would be reluctant to turn to a blogs for such information. This is especially true when it seems like a lot of the posts are rehashes of individual companies PR and there are a lot of ads. I would ask what additional value does the website add or function does it fulfill? As a general rule of thumb, I think it is easier to attract viewers if there is a sense of community or two-way communication. My guess is that to attract more clinicians, there needs to be more value added. Maybe talk about things that interest physicians (how such a device impacts reimbursement or saves time, interesting cases and how those devices prevented some complication) After a long day at work, I doubt clinicians would be interested in learning about a new one-purpose use device that marginally improves outcomes in a specific population of patients. HN works because it combines technical information with both interesting social commentary and discussion.