There are several projects working to put power back in the hands of general consumers, rather than enterprise businesses. DataWallet[0], for example, is build

There are several projects working to put power back in the hands of general consumers, rather than enterprise businesses. DataWallet[0], for example, is building blockchain-based data hub for users to manage their data, in such a way that they (the users) retain control over it, and companies wanting access have to pay. Simplest use case: enter your contact info in 1 place only, not on every website you sign up for. More generally, I think something like this would be well-received by the public, given recent outcries around privacy, scandals in large tech companies, and the emergence of GDPR (specifically: regular people learning - perhaps for the first time - that they have a right to control the access permissions of the data they create, even on someone else's platform). Another development of interest is Basic Attention Token[1], wherein users are essentially paid to watch ads. This project is pretty well-known so I won't say much about it other than that it does have consumer appeal. Granted, the majority of blockchain projects don't (directly) address major problems that consumers have; rather, most address the problems that developers and/or businesses face. The hope is that some of these new technologies will enable said devs & businesses to build better products for their respective users. [0] https://datawallet.com https://datawallet.com [1] https://basicattentiontoken.org/ https://basicattentiontoken.org/