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While that is true, it is quite difficult to compete against ad-revenue-driven content creation.

• whatshisface 8y ago
  Eventually, people will have to run ads on their own websites, the same as before Youtube. There will be a lot less video content because serving video is a tough thing.
  • jopsen 8y ago
    I'm sure there are cloud providers out there offering this rather cheap... And it's only going to be cheaper in the future :)
    • Kalium 8y ago
      You're absolutely right! It's certainly going to become cheaper and easier to host video! With that said, is it perhaps possible that the problems publishers of content struggle with are in the main not those of the nuts and bolts of publishing? Perhaps, even, that these problems (content discovery, gaining access to users, analytics, ad management) might be well-addressed by platforms?
      • whatshisface 8y ago
        We could start a company that indexes websites so that they can be discovered. To help them monetize their content, we could also design an advertising platform that didn't require any special contracts or business clout to join. An advertising platform that was based on the words on the webpage - we could use it to fund the discovery side of our business. Let me call up my Stanford buddies and we'll get going. I know a guy named Eric that might like this idea.
    • teraflop 8y ago
      It won't be so cheap if those cloud providers have to charge you the cost of the liability they're incurring for your potential copyright infringement.