It seems a bit more like a rebranding to me. The name matters when deep understanding does not. When the major employers in your industry turn aside from "rem

It seems a bit more like a rebranding to me. The name matters when deep understanding does not. When the major employers in your industry turn aside from "remote work", because their management culture can't make it work for them, there may be strategic value in saying "We don't have remote workers; we have a distributed team." It's a way of distancing yourself from the failures of companies that tried remote without actually committing to it. You signal that you're all in on remote, and structure your leases such that moving back to co-location is impractical, at the least. You have to do that, because no one in their right mind will believe that they are valued equally when the company has 90 co-located employees and 10 remote employees. No, this is not the "remote work" you may have been burned by before. This is different. This actually works.