I covered the exact same thing on one of my blogs here[1]. Shameless plug The reason for these is that they calculate Customer Lifetime value as one time trans

I covered the exact same thing on one of my blogs here[1]. Shameless plug The reason for these is that they calculate Customer Lifetime value as one time transaction. So they put all their efforts to get a customer to convert on his first visit or so. Booking has a bounce rate of 35% compared to 88% on hotels.com. Although there is a group of travelers who absolutely despise this, and they would never book from such sites. As a traveler, researching and booking are part of the experience and should not be anxiety inducing. [1]: https://medium.com/futureoftravel/how-travel-booking-websites-use-different-tactics-for-a-user-to-book-faster-45b9bfc708d4 https://medium.com/futureoftravel/how-travel-booking-website...