Really. Doesn't seem that inefficient if you look at how aggressive some of the top companies are when it comes to competition. That last part is the key, it's

Really. Doesn't seem that inefficient if you look at how aggressive some of the top companies are when it comes to competition. That last part is the key, it's a competition and there are winners and losers. Winning might be that you have carved out a niche market but that probably means you are a loser in the mass market, this is not inherently a bad thing in my mind.