Agree with Fred. I left one of my past companies because of something similar. It wasn't even a "hard pivot", we were an EdTech company catering to higher ed,

Agree with Fred. I left one of my past companies because of something similar. It wasn't even a "hard pivot", we were an EdTech company catering to higher ed, and then switched to a complete different product, now selling to parents of kids under the age of 8. Two months later I realised I just wasn't excited enough about building apps for kids (this is a great market and has a lot of potential, it just wasn't my thing) The company is still doing sort of okay, but I couldn't picture myself spending 6-8 months there. It felt like taking a formula 1 car and putting it in Dubai traffic. I even felt slightly guilty of not caring enough about "making the buttons bigger so kids can tap them and feel playful". I'm currently working on something entirely different in the productivity space as a one man team with no funding but the process already feels more rewarding. So while I'm still working on something entirely different, starting from scratch and failing (personally atleast) was an important step along the way. I'm solving a problem that I really care about and often tell myself that I would build/use this product for myself anyways. I do have some promising feedback from potential users but what's more important to me is the sense of fulfilment which leads to motivation which then leads to discipline, and this would just not be possible if I was working on something I'm not excited about or felt I didn't sign up for.