4 ms·
I remember hearing that after WW2 processed foods were seen as futuristic. It was more consistent batch to batch, less likely to spoil, and safer to eat. Afte
by pfranz 8y ago
I remember hearing that after WW2 processed foods were seen as futuristic. It was more consistent batch to batch, less likely to spoil, and safer to eat. After a few generations of that it's seen as generic and bland.
This digging up of pre-industrialized food cherry picks the best of each area and uses higher standards for food quality and safety (that would have been unfeasible generations ago).
I'm not knocking regional food, I'm glad this is happening and love to see and try new things. I hate seeing the US covered by the same handful of chain restaurants.
- nemo44x 8y agoA big part of it was we had the factories, machines and workflows to convert wartime manufacturing into peacetime manufacturing. We mastered the concept of processing and preserving food for GI's and converted it to households. Cooking was sold as a laborious task wrought with potential for failure. From there the next phase of industrial mastery was developing fast food restaurants and selling the idea that even preparing the pre-made meals was too much work and hassle - a true victory of Madison Ave. We've come full circle now where inefficiently producing and purchasing high quality ingredients and having the time and resources to cook them is now the higher class activity VS the efficient processed food sold to the masses.