If I could go back in time, I would have chosen to fail rather than pivot. At the time (of the pivot) what made the choice to fail difficult was that we had _so

If I could go back in time, I would have chosen to fail rather than pivot. At the time (of the pivot) what made the choice to fail difficult was that we had _some_ success aka revenue, and so could just carry on. What I see now is that I could have still shut that thing down, paid back investors with the trickle of remaining revenue, and in parallel started a new thing. Hindsight is always 20/20, but I think the article is broadly right. If you need to pivot, it’s probably better to fail gracefully instead.