4 ms·

On a side note: I think Pentagram did an amazing job with the WCC branding [1] in 2014. It's ridiculously non-conventional for a serious organization such as FI

On a side note: I think Pentagram did an amazing job with the WCC branding [1] in 2014. It's ridiculously non-conventional for a serious organization such as FIDE to adopt it. They did reject the proposal for Shuka Design for the new "pawnographic" (as it was hastagged on twitter) logo [2] for the 2018 championship and only kept the arms tangled up around a chess board. Still, its extraordinary and personally I love it. Oh and they have a King's Gambit perfume [3][4] for sale. [1] https://www.pentagram.com/work/world-chess https://www.pentagram.com/work/world-chess [2] https://www.bbc.com/news/world-42425587 https://www.bbc.com/news/world-42425587 [3] https://www.smellchess.com/ https://www.smellchess.com/ [4] https://shop.worldchess.com/shop/chess-perfume https://shop.worldchess.com/shop/chess-perfume

anacleto 8y ago
Looks a combination of Escher and Picasso aesthetics.
ehsankia 8y ago
I'm glad they rejected the Shuka Design, that thing was over-designed and bad on so many levels. What is the version. What are you referring to by "only kept the arms tangled up"? I really like the ones from [1], now that's what I call great design.
- fermienrico 8y ago
  You can see the modified logo with just arms here: https://youtu.be/3RHo68RDFtU?t=8 https://youtu.be/3RHo68RDFtU?t=8
topynate 8y ago
The 2014 branding reminds me of the best of mid-century graphic design. Very rare to see it today.
Tervis 8y ago
I think the official logo has some Chilly Gonzales Ivory Tower vibes. Edit: The album art: https://www.chillygonzales.com/wp-content/uploads/2017/09/GENTLE009CD_Cover_N_2400-400x400.jpg https://www.chillygonzales.com/wp-content/uploads/2017/09/GE...
xb100s 8y ago
I think they are all horrible, especially the #pawnographic one. Ironically, when I first saw these logos, I thought "appropriate for a perfume at best". There you go.
mccensor 8y ago
I find them all horrible, especially the #pawnographic one. When I saw them at first, I thought "appropriate for a perfume at best". There you go. [This whole comment section is not at all on a high level compared to other chess resources. But by all means, delete dissenting opinions. Why is the Pentagram thing the top comment anyway? Product placement?]
philipps 8y ago
Thank you for sharing this. I love the logo, but IMHO the overall look of the 2014 design (type, grid, illustrations) is a little too similar to theguardian.com aesthetic. Edit: I was commenting on the 2014 design.
semi-extrinsic 8y ago
> serious organization such as FIDE It's wort noting that up until recently, FIDE had a president who was full-on batshit crazy. He repeatedly claimed in public that he had been abducted by aliens. He (and by implication FIDE under his rule) was sanctioned by the U.S. Treasury for financial involvement in the war in Syria. Corruption was an open secret. It's a bit of a stretch to call FIDE under Ilyumzhinov a "serious organization".
- ycombinete 8y ago
  Before such claims one/both of you would have to define what "serious organization" means when you use it, as it would appear that you might be equivocating relative to how he used the term.

anacleto 8y ago

Looks a combination of Escher and Picasso aesthetics.

ehsankia 8y ago

I'm glad they rejected the Shuka Design, that thing was over-designed and bad on so many levels. What is the version. What are you referring to by "only kept the arms tangled up"? I really like the ones from [1], now that's what I call great design.

fermienrico 8y ago
You can see the modified logo with just arms here: https://youtu.be/3RHo68RDFtU?t=8 https://youtu.be/3RHo68RDFtU?t=8

topynate 8y ago

The 2014 branding reminds me of the best of mid-century graphic design. Very rare to see it today.

Tervis 8y ago

I think the official logo has some Chilly Gonzales Ivory Tower vibes. Edit: The album art: https://www.chillygonzales.com/wp-content/uploads/2017/09/GENTLE009CD_Cover_N_2400-400x400.jpg https://www.chillygonzales.com/wp-content/uploads/2017/09/GE...

xb100s 8y ago

I think they are all horrible, especially the #pawnographic one. Ironically, when I first saw these logos, I thought "appropriate for a perfume at best". There you go.

mccensor 8y ago

I find them all horrible, especially the #pawnographic one. When I saw them at first, I thought "appropriate for a perfume at best". There you go. [This whole comment section is not at all on a high level compared to other chess resources. But by all means, delete dissenting opinions. Why is the Pentagram thing the top comment anyway? Product placement?]

philipps 8y ago

Thank you for sharing this. I love the logo, but IMHO the overall look of the 2014 design (type, grid, illustrations) is a little too similar to theguardian.com aesthetic. Edit: I was commenting on the 2014 design.

semi-extrinsic 8y ago

> serious organization such as FIDE It's wort noting that up until recently, FIDE had a president who was full-on batshit crazy. He repeatedly claimed in public that he had been abducted by aliens. He (and by implication FIDE under his rule) was sanctioned by the U.S. Treasury for financial involvement in the war in Syria. Corruption was an open secret. It's a bit of a stretch to call FIDE under Ilyumzhinov a "serious organization".

ycombinete 8y ago
Before such claims one/both of you would have to define what "serious organization" means when you use it, as it would appear that you might be equivocating relative to how he used the term.