See "The E-Myth Principle is Still Alive and Flourishing" at https://www.forbes.com/sites/martinzwilling/2013/04/25/the-e-myth-principle-is-still-alive-and-flou

See "The E-Myth Principle is Still Alive and Flourishing" at https://www.forbes.com/sites/martinzwilling/2013/04/25/the-e-myth-principle-is-still-alive-and-flourishing/#667255625b30 https://www.forbes.com/sites/martinzwilling/2013/04/25/the-e... "The E-Myth ('Entrepreneurial Myth') is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by 'technicians' who know nothing about running a business. Hence most fail...Let me assure you that in my experience, ...I still see too many businesses started by technicians who haven’t acquired the basic skills or knowledge, or still assume that business acumen is a minor part of the new business equation."