* makes it easier to track if your content has gone viral or not * votes aren't split across multiple copies: a few votes here, a few there, and maybe you coul

* makes it easier to track if your content has gone viral or not * votes aren't split across multiple copies: a few votes here, a few there, and maybe you could have made the front page * users are less pissed off (looking at you, nytimes and bbc)