I'm having trouble understanding the strong emotional reactions this is creating. A business is generally categorized first on the basis of what it sells (e.g.

I'm having trouble understanding the strong emotional reactions this is creating. A business is generally categorized first on the basis of what it sells (e.g. a car company, real estate company, consulting company etc) and secondly on the basis of what methods they employ. Outside of Silicon Valley, the monetization system is the business.