The GP comment is much more about the financial model of the business than what we might mean from regular language. For instance, I'm an advertiser, Google and

The GP comment is much more about the financial model of the business than what we might mean from regular language. For instance, I'm an advertiser, Google and FB for me are just another publisher like CBS or ESPN and clients like us pay most of their their bills - whatever their "industry" status and we're basically buying and space. On the other hand, we buy tens of thousands of licenses from Microsoft to use their software and clients like me also pay most of their bills and we're clearly buying tech from them.