I fully agree that the little guys aren't the customers; they're the product. > To my opinion, a question worth much more of our attention is to discuss how an

I fully agree that the little guys aren't the customers; they're the product. > To my opinion, a question worth much more of our attention is to discuss how and why we, as human beings, have accepted becoming reduced to a simpleton with a wallet by our own peers (other humans...). In war, the first step is to dehumanize the Other. Many here have experienced or heard of the arrogance of some Google engineers in dealing with Others, be they seeking support with GCP, Adwords, Apps or something else. Its a short step from that dehumanization to "Let's take `em for all they've got"