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> So tv stations, radio stations and some newspapers are advertising companies too? Yes, they are. > And what about Google (actually Alphabet?) having multip
by lstodd 8y ago
> So tv stations, radio stations and some newspapers are advertising companies too?
Yes, they are.
> And what about Google (actually Alphabet?) having multiple products out of which only a few make money by advertisement. Think of Android and Maps.
It's still adtech. If some product doesn't make money by itself (citation needed however) it still feeds the data and lures the users. And fleeces them for the data. You get the picture.
- TulliusCicero 8y ago> Yes, they are. By this reasoning, Netflix isn't a media or tech company, it's a subscription company. Similarly, Comcast isn't a telecom company, it is also a subscription company, just like Netflix! This type of definition is so absurd as to be useless. The monetization system doesn't entirely define the company or industry.
- hliyan 8y agoI'm having trouble understanding the strong emotional reactions this is creating. A business is generally categorized first on the basis of what it sells (e.g. a car company, real estate company, consulting company etc) and secondly on the basis of what methods they employ. Outside of Silicon Valley, the monetization system is the business.
- manigandham 8y agoIt's not about the monetization system, it's the business model, meaning what they sell, not how they sell it. Google and Facebook are ad networks (not advertising companies) because they sell advertising space to customers. Netflix is a media company because it sells original and licensed content to consumers (subscriptions just being a method of payment).