Great link, that video really does pack quite a lot of cultural context in a short time. If you're not from the US and understand each second of that video, you

Great link, that video really does pack quite a lot of cultural context in a short time. If you're not from the US and understand each second of that video, you'll understand quite a lot about other things that happen in America. I'm quite interested to see how Tesla's pickup truck does in this market. On one hand, it can be a total flop, because as you pointed out, huge swathes of this market exist because men need to acquire and exhibit their "masculinity" (as they understand the concept). Burning fuel and making noise seems to be one of the core components of this "masculinity". Coal Rollers simply take this to it's logical conclusion. On the other hand, maybe its other attributes (0-60 times, towing capacity, size, technology, price) can be sufficiently better to overwhelm this "burning fuel and making noise" aspect and become a well-selling truck. Maybe buying a ridiculous 6-seater, $80k+ EV pickup will be how you update this "masculinity" while distancing yourself form the coal rolling assholes.