Because if you signal to health systems that you're not serious about your pricing, why should they pay you fairly in the future, rather than just stubbornly wa

Because if you signal to health systems that you're not serious about your pricing, why should they pay you fairly in the future, rather than just stubbornly waiting for you to give up and sell at a loss? It's basically the same reason most businesses throw product away rather than just distributing it for free.