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Amazon's been well known for relentless A/B testing of every last pixel in their checkout UI. This is simply an extension of that A/B testing mentality to indiv
by sgustard 8y ago
Amazon's been well known for relentless A/B testing of every last pixel in their checkout UI. This is simply an extension of that A/B testing mentality to individual products. Flood the user's search results with a litany of similar and confusingly-branded products and see what sticks.