Anyone with enough money can invent whatever public persona they want about themselves. You hire a ghost writer to pen a book for you, then you hire PR agents t

Anyone with enough money can invent whatever public persona they want about themselves. You hire a ghost writer to pen a book for you, then you hire PR agents to get you written up in the NYT and on various news and talk programs to shill your book. This was Sandberg, Elizabeth Holmes of Theranos, and countless other people. The key thing is to have a lot of money and some reason to do this. Even if you never did anything important, maybe you just start giving money away and write a manifesto. I’ve watched this happen with people I’ve known professionally on a more regional scale. Also, you don’t need to write a book to do this, but it’s a sophisticated and high-brow way. For example, business people and even actors usually get long form interviews on NPR only when they write a book, and with that as the catalyst the conversation covers the other aspects of their lives.