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Call this 'the language they speak'. Let me explain why I believe (in part) they are doing this (and Jeff Barr can chime in). AWS does this so that people lea
by gist 8y ago
Call this 'the language they speak'.
Let me explain why I believe (in part) they are doing this (and Jeff Barr can chime in).
AWS does this so that people learning from the start in cloud computing 'children' get used to the Amazon term (trademarked) and then it's harder for them to leave.
Because all of the other things they would need to do elsewhere have unfamiliar terms. And now the Amazon term is what resonates in their head 'the language they speak'.
So the brand name is the moat.
Meanwhile if you are Linode or Rackspace and you call it a VPS then it's easy to find an alternate provider of a VPS somewhere else.
Business wise it's on purpose and honestly it (in this case wouldn't work for everyone I might add) it's really smart.
- mr_toad 8y agoI remember the days when getting a new VPS instance meant placing an order and waiting for hours if not days for the server to be provisioned manually. So when I hear the term VPS I don’t think cloud, I think ‘inflexibility’ and ‘manual setup’.
- scarface74 8y agoIt only takes a little Googling to find mappings between AWS/Azure/GCP. The brand name isn’t even a puddle. The moat is the APIs.