Kroger: https://www.kroger.com/b/ourbrands https://www.kroger.com/b/ourbrands Macys: https://www.macysinc.com/macys/private-brands/default.aspx https://www.macy

Kroger: https://www.kroger.com/b/ourbrands https://www.kroger.com/b/ourbrands Macys: https://www.macysinc.com/macys/private-brands/default.aspx https://www.macysinc.com/macys/private-brands/default.aspx Many of those brands are not obviously private label. Whole Foods and Costco are the exception in that they have only 1 store brand that everything is labeled under. This is probably because they are high-value brands unto themselves and it's advantageous to put their own stamp on it.