>> In other words, nothing new here Up until now, when i read stories about the market share of Amazon private brands(and i'm quite curious about that subject)

>> In other words, nothing new here Up until now, when i read stories about the market share of Amazon private brands(and i'm quite curious about that subject), i never heard about those kind of hidden brands mentioned in the story. And of course, they we're mentioned in market share calculations. Taking that into account, it's possible that Amazon has or will have: 1. A large/dominating market share in many categories. 2. It would be a secret, preventing questions about a monopoly to rise.