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They mention between "600 and 800 million ad impressions a month", 60% of which "for third-party mobile ads". Using a 700 million average, that's 420 million im
by othello 16y ago
They mention between "600 and 800 million ad impressions a month", 60% of which "for third-party mobile ads". Using a 700 million average, that's 420 million impressions used for third party ads, which generated $500,000 in revues.
This amounts to an average $1.19 CPM, which sounds very very high for in-game advertisement. Mochiads in flash games are usually in the $0.1-0.2 CPM range.
Can the iPhone market really command such a high premium or is there something specific to Backflip Studio's games that I'm missing?
- bignoggins 16y agoI get $4-$5 eCPM on iAds. My admob eCPM has been low (20c) but I know other devs that get $1-$2 eCPM with admob so it isn't out of the question. CTR is a big factor for a lot of mobile ad companies.
- gyardley 16y agoThat's about right at the moment. Actually a bit on the low side if we assume Backflip is using a yield optimization tool and working with every ad network they possibly can. Since ad networks always show their highest-paying ads first (this optimizes revenue for them, too), showing a user one ad each from five different networks is a hell of a lot more effective than showing five ads from one network. Cuts down on blanks, too.