Replace "end user" with "a member of your team that edits the content" and your description is correct. I don't know if the developer will then be sipping daqu

Replace "end user" with "a member of your team that edits the content" and your description is correct. I don't know if the developer will then be sipping daquiris at the beach if he doesn't have to take care about managing the content himself, but he will have more time for more important work :).