Cool! Let us call it that. People underestimate the importance of a catchy name. Steve Yegge : How to Ignore Marketing and Become Irrelevant in Two Easy Steps

Cool! Let us call it that. People underestimate the importance of a catchy name. Steve Yegge : How to Ignore Marketing and Become Irrelevant in Two Easy Steps http://blip.tv/file/319044/ http://blip.tv/file/319044/ [video]