I'd establish two lines at my newly famous hamburger place. The express line would be paying $50/burger. The normal line would be paying the regular price. I'd

I'd establish two lines at my newly famous hamburger place. The express line would be paying $50/burger. The normal line would be paying the regular price. I'd have signage saying why this was the case, telling people I thought the traffic was crazy but what are you gonna do, and inviting people to come back some other time once the hubbub died down.