Everyone here is suggesting the "correct" business-y solutions, like "raise prices", "offer membership", etc -- but sometimes, you don't need sound economic the

Everyone here is suggesting the "correct" business-y solutions, like "raise prices", "offer membership", etc -- but sometimes, you don't need sound economic theory, you just need a dirty hack that kind of works. Change the name and move a block over. Boom. Tourists gone. (You should be able, in this situation, to convince a lender that you can build a successful business, if liquidity is an issue.)