4 ms·
$2 a plate can be enough to price it out of being a reasonable regular option for people. A food cart in a pod near my work moved into a just-as-close physical
by nightfly 8y ago
$2 a plate can be enough to price it out of being a reasonable regular option for people. A food cart in a pod near my work moved into a just-as-close physical restaurant and raised their prices by about $2 plate and I went from eating there once every week or two, to maybe once a year.
- cf498 8y agoEspecially if it is at a threshold amount, there even a small hike will scare away customers. While not reasonable, it is a psychological effect. Take the jump from 5€ to 6€. I witnessed the same on myself with a normal dish of fried rice from a take away place. 4,5€ is cheap, 5€ expected, 5,5€ makes no difference, but 6€?? No matter how stupid, the jump by 50cent to 6€ gets me every time. It makes no sense, but I start to calculate what I could get instead on the cheap end. Breakfast to go is the same with 3€ to 3,5€ to 4€. I mean could get a portion of fried rice for 4€! Same goes for pizza or any number of take away items. It doesnt help that most shop owners arent stupid and optimized for those thresholds.
- ryanwaggoner 8y agoYou're making the point for them...adding even $1 to the price will ratchet the demand down to reasonable levels, and you'll end up making a little more money with lower stress levels.
- MRD85 8y agoIn a similar vein we have a lot of bakeries here run by a local Vietnamese population. They do these amazing pork rolls for $5, which is very cheap for food in Australia (A big Mac meal is around $12 for perspective). They are popular because of the price and if they were $7 they would sell far far less.