I'm a developer who does part-time contract work to support bootstrapping (so far) a business. Here's my advice to you. > I am building a B2C website after wor

I'm a developer who does part-time contract work to support bootstrapping (so far) a business. Here's my advice to you. > I am building a B2C website after work and on weekends, however it is very slow going and at this speed I think it's going to take at a minimum 12 months before I have something to launch with. This is frustrating on it's own, since I want quit my job and build something that I can pour myself into, but I'm never able to make any meaningful progress between work and family. I really beleive in this idea, however I am trying to be realistic. Don't spend 12 months building something. Please. Unless you mean 12 months of building something while showing and selling it to people along the way every week or so. Whether you believe in your idea or not, it's the opinions of your customers (and more importantly, their wallets) that will decide whether you've got a business here. > I am building a B2C website Understand that the #1 challenge in B2C will be marketing. It doesn't matter if you build the best version of something, or a completely new something that people find amazing. They will not know it exists or find you, unless you put a ton of effort into marketing. More than development. I learned this the hard way. I've built a B2C product that users love, but getting users to it is challenging, even though the product has some built-in virality. I'm actually pivoting the core technology to a B2B use-case that I can sell to companies for recurring revenue. To be honest, I wish I had done this from the start. > I have a wife and 2 young children, and my wife is getting upset that I spend all my free time working on my side project instead of hanging out with the family. So it's getting to the point where something has got to give. My initial thought is to quit my steady decently paying full time job, and move to contract work. Yes, this is a good idea. I didn't even start getting seriously into entrepreneurship until I had established a successful consulting business. Your family, especially your spouse, are going to be your number one support through the tough times. Do not take them for granted - they need to be on your side. > Am I just being naive? Is it a requirement to risk my families savings on my business idea? The naive aspect that I see is that you haven't really presented any real validation or traction for your "idea". Pre-sell it, build a fake MVP, etc. there are tons of ways to get out there and validate an idea before building it. Just please, don't spend 12 months where you're primarily developing software, because it's such a small part of a successful business. Find out whether your idea is something you can sell and people will pay for first.