One thing that I find to be ridiculous with companies (especially at an early stage) is that they have tactics but no strategy. They try something for a week,

One thing that I find to be ridiculous with companies (especially at an early stage) is that they have tactics but no strategy. They try something for a week, it doesn't work, and they move on. OP here, for example, has an article about selling through Quora. It might not be up your alley, that's fine; If you decide to do it in your company, have someone actively work on it on a weekly basis, develop a strategy for the point you are trying to get across and nail down the message. Don't answer a single question and look at your Google analytics trying to see how much traffic you got from it. Do it consistently until you either figure out it works (or not, of course). If you decide to sell to decision makes, this should be your strategy, you can't decide today you are selling to X and tomorrow you are selling to Y. When you make a decision like this, inform the product managers, they now need to build different things. Be honest and be vigilant about it.