4 ms·
A Tale of Two Kickstarter Campaigns: A $500K Difference from Marketing
- iblaine 8y agoThe same arguments can be made for Beats headphones. There are better products for less money but your average consumer is not going to figure that out. It follows to say that the Public Relations industry has more value than most engineers realize.
- AboutTheWhisles 8y agoI don't know why you suddenly turn to saying engineers don't understand marketing (although that's not the same as public relations). Just because a project doesn't do something well doesn't mean they don't know how to value it.
- purple_ducks 8y agoI might have given their words some thought if not for the fact the kickstarter link has an undisclosed referral in it: kickstarter.com...bla?ref=2iw5zq
- jtraffic 8y agoTotally unintentional, came from copying a link from a website. I just removed the referral.
- gavondo 8y agoThis whole thing has led me to wonder - does crowdfunding encourage crappy products?