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I'll spare you the need to click through to this article. Basically, there are enterprise users and enterprise purchase decision makers. The article says you ca
by chadash 8y ago
I'll spare you the need to click through to this article. Basically, there are enterprise users and enterprise purchase decision makers. The article says you can't fail to market your product to the latter in addition to the former. There are no recommendations as to how to do so.
- ezekg 8y agoAgreed. You will find better info on how to sell to enterprise customers in one of the links from the article: https://www.gkogan.co/case-studies/gravitational/ https://www.gkogan.co/case-studies/gravitational/
- gk1 8y ago(Author) My struggle with writing is I start out wanting to share an idea, but then I get caught up in the details and before long I'm writing and editing--or, realistically, procrastinating--a 2,000-word article that overshadows the main point. Lately I've challenged myself to say just enough to express the idea, and nothing else. Maybe I'll write about the execution details later, but for now I just hope to get people thinking.
- siscia 8y agoI can agree with your point and share the struggle however this article was quite too shallow
- all2 8y agoPerhaps a series approach might help? You've set out this generalized article, it gets the point across. Now, you could take each major piece and roll a specifics and execution article (hurray for more procrastination!). [edit] This would allow you to say just enough to get the point across, while still doing a deep enough dive on points that need more tactical information. [/edit]
- gk1 8y agoAgreed. More to come soon.
- randlet 8y agoThanks for the article, but I agree with the parent of your comment. I'm struggling with the exact problem you describe right now so I was eager to click on this article but came away without much new info. I know this is my problem, but the execution details are what I'm lacking! Cheers.
- z3t4 8y agoTip: Write everything down, fast, leave notes where you get stuck. Then relentlessly remove things that are unnecessary, and finish the parts you just left as a note. You can also move less important stuff to the bottom, as very few people read all the way to the bottom anyway, unless they are really interested. I also like to have an TLDR/abstract at the top.
- theseatoms 8y agotldr; https://en.wikipedia.org/wiki/Principal%E2%80%93agent_problem https://en.wikipedia.org/wiki/Principal%E2%80%93agent_proble...