Nvidia is shooting itself in the foot with their Gsync strategy. They are relying on an extra $200 (for the Gsync module) from what - 1% of their customer base?

Nvidia is shooting itself in the foot with their Gsync strategy. They are relying on an extra $200 (for the Gsync module) from what - 1% of their customer base? Instead of adopting the open standards (adaptive sync or HDMI 2.1 VRR) and adding support to all their cards. 1440p gaming really does well with adaptive sync, since you can less reliably hit 60 fps. A 50-75 FPS window that even the cheap Freesync monitors offers works pretty well. Otherwise without adaptive sync, it doesn't make sense going to 1440p, and without 1440p, it doesn't make sense upgrade the GPU. Even a very cheap old 980 will run 1080p very well.