Maybe they want to be more like google, ad-driven - when you compare revenues and overall state of the companies, I can understand why some top managers decided

Maybe they want to be more like google, ad-driven - when you compare revenues and overall state of the companies, I can understand why some top managers decided for this. Also testing how much users will allow, which is a threshold constantly moving towards more apathy. Its dumb, dangerous to users and I hope they will get a massive slap on the wrists. But Win10 is out for long time and nothing is happening.