So much of what concerns me about the modern tech titans is the amount of data they collect and process. So if you were to be at the helm of an up and coming u

So much of what concerns me about the modern tech titans is the amount of data they collect and process. So if you were to be at the helm of an up and coming unicorn, the way to differentiate yourself is: 1. Provide your service with the option of collecting nearly zero or precisely zero data about customers if they so choose. In order to do this, it may be necessary to provide your services as open source software they can operate themselves on hosts they own or lease. 2. Adopt a comprehensive privacy-respecting mission statement analogous to the portions of the Mozilla manifesto [1] pertaining to privacy. 3. Provide full transparency about when, how, and in what measure data is collected about users who have not opted out via #1 above. 4. Ensure that your revenue streams are firewalled from user data. Never allow user data to be considered a potential source of revenue. 5. To the extent feasible under the law, provide transparency about revenue and finances. Provide evidence that the business is healthy thanks to voluntary exchange of money from principal users for products or services, and not exchanges that are involuntary for users. [1] https://www.mozilla.org/en-US/about/manifesto/ https://www.mozilla.org/en-US/about/manifesto/