That's a cynical position, and tends to be correct! A real one does have a _huge_ effect on the culture of the organisation, above and beyond what is achievabl

That's a cynical position, and tends to be correct! A real one does have a _huge_ effect on the culture of the organisation, above and beyond what is achievable otherwise. I've seen one be transformative at a former workplace. I hope you have the opportunity as part of your career. That outlier quality is why they are seen as important, even if they get cargo-culted in most instances. Maybe it's the flip side of the hustle mentality that the mission statement is used to manipulate rather than a genuine expression of shared values and goals?