I don't see it as primarily an increase of propaganda. A lot of people seem to find their stories credible and worth referencing, so they certainly seem to have

I don't see it as primarily an increase of propaganda. A lot of people seem to find their stories credible and worth referencing, so they certainly seem to have found a niche where whatever they are providing is what their audience wants. If they can capture that audience and reinforce their beliefs, that is I suppose more effective than really trying to change how people think.