I think it's target audience. If you're in late 20's early 30's and single it hints at a vibrant social life that could lead to a relationship. It's probably ea

I think it's target audience. If you're in late 20's early 30's and single it hints at a vibrant social life that could lead to a relationship. It's probably easier to move your single self than transition to a long distance relationship or move your whole family. The cash incentive too of $10k goes a lot further in your 20's.