Interestingly though, I remember a big cultural change in the UK back in the 1970s. The bread industry then was dominated by few manufacturers and their sliced

Interestingly though, I remember a big cultural change in the UK back in the 1970s. The bread industry then was dominated by few manufacturers and their sliced white bread. For some reason, a wave of strikes hit these manufacturers very badly; I remember there being queues to buy bread. One of the side effects was that people found that the sliced white was sold out and there was only this weird "granary" wholemeal stuff left on the shelves. Granary became a lot more popular, and its popularity held up after the strikes ended. It ushered in an early interest in different kinds of seedy bread.